Brian Powell
Purpose driven marketing leader with an entrepreneurial spirit.
Co-owner and Managing Partner, Matchfire – an award-winning design and digital agency specializing in purpose driven brands and marketing with offices in Dallas, New York and San Luis Obispo, CA.
Co-founder purposewerx – a global collective of purpose driven companies driving business and social impact at scale.
Strategic Advisor to social enterprise startups including Kanarys , Thnks, The Root Cause, and Solve For Food.
Guest Lecturer at University of Texas at Austin and SMU on purpose driven marketing.
Non-profit Consultant, Carry The Load, a national nonprofit that actively honors and supports our military and first responder communities for their sacrifices.
Member, Conscious Capitalism, a movement to reshape the purpose and practice of capitalism, and transform it from a value-extracting model to a regenerative force for all.
Brian Powell Bio
Brian is a strong advocate of design thinking to unlock profit that’s more purposeful and purpose that’s more profitable. His career spans branding, product development, advertising, digital, business development, nonprofit advising, promotions, strategic consulting, retail, trade, and cause marketing for iconic brands and organizations including Pizza Hut, American Heart Association, Adobe, American Airlines, Electrolux, UNICEF, Caesars Entertainment, Livestrong, Dr Pepper, Alzheimer’s Association, Chobani, Salesforce, United Way, and more. He has a passion for collaborating with brands to find and articulate their true purpose that enables sustainable growth.
Brian serves as the Managing Partner of Matchfire, a design and digital agency focused on purpose driven brands and marketing. He is a member of Conscious Capitalism, a marketing advisor to social enterprise start-ups; and a guest lecturer on marketing with meaning at SMU and The University of Texas.
Brian is also the Cofounder of purposewerx, a first of its kind global collective of purpose driven companies that drives business and social impact at scale. With 10 founding companies spanning 20 countries worldwide, the members are united in our belief in profit being purposeful. And purpose being profitable. Because together we can do more.
Brian previously held senior positions at TracyLocke, co-founded a design consultancy, and started his career at The Richards Group, the nation’s largest independently owned ad agency. He graduated with High Honors from The University of Texas at Austin with a Bachelors of Science in Advertising and a minor in Business.
